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> British Satellite Broadcasting versus Sky Television

商品編號: 9-794-031
出版日期: 1993/09/01
作者姓名:
Ghemawat, Pankaj
商品類別: Other
商品規格: 18p

再版日期: 2007/01/08
地域: United Kingdom
產業: Broadcasting and streaming media industry
個案年度: 1990 -  1990

 


商品敘述:

Describes the rivalry between two competitors who have attempted to become the dominant force in the emerging British satellite television industry. Can be used to examine issues of competitive positioning, technology adoption, and scenario analysis. Helps students make decisions given competitive challenges and industry uncertainties.


涵蓋領域:

Securities analysis;Product development;Competitive strategy;Strategy formulation


相關資料:

, (9-799-078), 12p, by Pankaj Ghemawat;
, (XLS327), 0p, by Pankaj Ghemawat